Justin Peacock MBA, CFP®
What inspired you to choose wealth management as a career?
I liked the idea of working in an industry that was intellectually challenging while focused on the principle of helping others. Wealth management is a dynamic industry that requires you to be well-read, well-informed, and emotionally intelligent to understand and respond to the concerns of others.
Why did you choose to be part of the BDF team?
In short: the people and the process. As I was interviewing, I was impressed with the caliber and character of the BDF team. At the same time, I was drawn to BDF’s business model. I was very interested in joining a firm that focused on keeping the clients’ interests first, and I felt that BDF was well-positioned to do that as an independent, fee-only firm.
What do you enjoy most about being a part of the BDF team?
BDF is truly one large team dedicated to delivering the best advice to our clients. I lean on my colleagues a great deal on a wide array of issues ranging from investments to estate planning to taxes. I tap into their reservoir of experience and knowledge to help deliver the best experience to our clients.
Why did you choose to lead the Attorney Practice Group?
Attorneys spend a lot of time focusing on what’s next, and I enjoy helping them prepare for life after the law. Until they reach that stage though, their most precious commodity is their time. I understand that and want to take things off their plates so they can focus on what they do best. Since we both make our livings by providing solid advice to clients, we have a unique appreciation for one another and the relationships we build over time.
What’s the most influential book you’ve read and why?
Unbroken by Laura Hillenbrand is the story of Louis Zamperini, an Olympian and World War II prisoner of war. His story paints an incredible picture of toughness, resolve, sacrifice and eventually redemption. It’s a great reminder of the sacrifice that brave Americans have made over our history to protect all the freedoms that we enjoy in the American life.